Saturday 11 May 2019

Selfie Factory: a colourful fun-house!

As soon as I heard about the Selfie Factory I knew I had to go ASAP! Described as a "quirky, interactive experience for selfie-taking", the pop-up place luckily appeared at one of our favourite haunts, Bluewater. Intrigued, we wandered in and were shown a demo of what to expect should we enter. Colourful rooms, babetown backdrops and a fun place to get lots of insta-worthy dreaminess to satisfy your feed. Completely cliche for the millennial era, but I was 100% hooked and walking on sunshine when we booked our tickets. Glimpses of a pink ball pit and the promise of changing rooms for the army of outfits you're willing to bring had sealed the deal. 

For someone always on the look out for that colourful photo opp, the Selfie Factory entranced me instantly. The first Instagram inspired fun-house in the UK, it's nice to finally get something like that over here. We booked a 1 hour slot, and upon arrival found it to be quite busy. Initially I wondered whether we would get the photos in the rooms I wanted, but luckily everyone there chopped and changed quite a lot, meaning any pop-up you fancied was pretty much free at some point. The Selfie Factory hosts about a dozen or so backdrops, all quirky and eclectic. I thought it would be fun to share my favourite rooms with you, and show you what to expect should you visit the Selfie Factory yourself!

Pink ball pit! 

Diving into the ball pit, swimming around amongst all the pink, and all the while curious glances emerged from outside of the shopping centre which made me laugh. People wondered what the hell was going on - the pink ball pit the only slice of Selfie Factory on display to the outside shopping centre. Swept away by all the pink, we got various Boomerangs and photos, and I laughed off all the strange looks and finger pointing we kept getting from passers-by. I seriously didn't want to leave! I want my future living room to be a massive pink ball pond, just saying....

Balloon wall 
A celebratory gathering of pink and white balloons, this display caught my eye first. Balloons have been high up on my agenda recently; as you've probably seen from my birthday captures in London. I love how simple yet stunning this feature was, a dose of fairytale fever for your camera roll! I wore my new orange lace crop cami top from Missguided, alongside my favourite Skinnydip flamingo bag, trusty pink denim skirt and wedge sandals, also from Missguided. My shell necklace was an impulsive buy from Topshop, it's what mermaid dreams are made of! The one pop-up I hadn't really known about, this balloon wall soon became a firm favourite. Opposite the balloon wall was a multi-coloured pastel wonderland of roses, all colours of the rainbow. 

Doughnut wall 
Having admired the likes of Museum of Ice Cream in the US, the doughnut wall finally brought some sugary sweet magic my way. Hot pink deckchairs sat before the cutest display of doughnuts you did see. 

Rainbow room 
My dream living room would look like this, anyone else? I settled in the sunshine yellow armchair and decided to dial. By this point I'd changed into my "sunshine on my mind" crop from Topshop. Yellow heels to match, which suited the mood of this room perfectly. 

Confetti Cave 

Colourful confetti strewn across the floor, dotty walls and a party the night away vibe, this room had me heart-eyed. Honestly? Twirling around whilst throwing confetti aimlessly in the air is a task and a half. I changed into my ice cream dress and candy beaded sunglasses to switch things up. In hindsight I wish I'd used more outfits for the photos, but I was so excited and just wanted to experience it all!

Pink Diner 
This baby pink booth with surrounding hot pink walls came complete with make believe milkshakes and its own dreamy dialling system - for an emergency fast food fix I'm guessing? 

"Pink is always an option" 
Come on babes, need I say more? Channel your inner Mean Girl with this sassy statement.

Angel halo & wings 
I'm loving angels (or being an angel) instead. Out of all the displays, this one stood out in all its evangelical glory. Instant halo status? Yes please. Reminiscent of Instagram's glittering halo and wings filter, this darling display is a must for all my fellow pinkaholics out there. 

The Selfie Factory finished their run at Bluewater on May 5th. They are yet to announce their next pop-up location, but I'm looking forward to where they choose next! Previously the Selfie Factory has been at Shoreditch, and I'm hoping they may make a return to Bluewater in the future. I'll be first in line! 

In other news, I've got an interview up with The Artisan Detour where I talk more about my writing, plus I've composed an original short story which I hope you enjoy too! The Artisan Detour is a platform for creatives, all about encouraging and inspiring dream-chasing, giving artists a space to share their talents. I feel so blessed and lucky to have been a part of it! ♥︎


  1. This looks like so much fun! And it goes without saying that you look great xx

  2. What an amazing post, so colourful & fun! You look perfect in all these settings, Sophie - that place was made for you! xxxx

  3. Oh this looks like the most fun place for photos! And the backdrops suit your style so well. Gorgeous x

  4. Love the ball pond, I think we all need one to de stress in. This place was popped up especially for you!

  5. It is indeed a great place for selfies!
    IG @grace_njio
    other IG @wonky.pots

  6. You are so right, this place is full of snap-worthy rooms. Perfect for Instagram indeed! Loving your cute bag too!

  7. This place compliments your style so perfectly! I'm also imagining some sort of glittery room or a mermaid/lagoon style room! You always look super adorable in everything! Such a bright pop of cheer and happiness! ♥♥♥

  8. Ok I'm kind of surprised someone didn't think to do this sooner, but at the same time, what a world we live in where things like this actually exist! I'd go for sure though, that's just too much colour and fun for me to pass up. Love that Confetti cave too!

    Julia // The Sunday Mode

  9. Love all of these pictures and you look stunningly beautiful dear!


  10. What a fun idea! I've never heard of anything like this before. You got some fab shots! x

    Kate Louise Blogs

  11. This place is just perfect for insta! You got some awesome shots here!

  12. Oh what a fun idea! :) They have something similar touring Australia that's candy themed and I wanted to take the boys but tickets sold out too fast - your post has made me wish I'd gotten tickets! Hopefully it comes to Brisbane again soon :)
    Hope your week is off to a great start :) The weekday wear linkup is live on my blog, I'd love you to join! :)

  13. OMG Selfi Gactory is such an unique and original idea. All of these walls and pink color, as well as pool with pink balls. It looks like pink haven. I would like to visit that place and take some photos. You look gorgeous and I love how you combine outfits with walls.

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  14. I LOVE your fashion taste and the shades of pink of the pink denim mini-skirt and the ice cream cone print pink dress that you were wearing at the Selfie Factorie! The ice cream cone print looks like a natural to go with the doughnut wall theme.
    I also love the complementary contrast of the yellow top you paired with the pink mini-skirt for your dive into and swim in the pink ball pit! It looks like fun. Your pink skirt contrasts with and complemented the yellow arm-chair and blue telephone nicely.
    I also love the photo of you in front of the angel wings and halo. You look beautiful and I love your fashion taste.
    Congratulations on being interviewed and featured by and in The Artisan Detour! I really enjoyed reading the interview!

  15. Omg I'm totally visiting this place with my son some day. Thanks much for sharing. These shots are so beautiful my dear Sophie. All your outfits are so dope. I just love how you werk colours and prints so beautifully. :-)

  16. Oh my gosh you must have been in HEAVEN babe, haha! The ball pit looks like so much fun and I love the photos you took there :) Your outfits are totally made for this cheerful pink setting Sophie :) Have a fabulous weekend! x

  17. Hello babe I swear that if I were in front of that doughnut wall background that would not be one doughnut left and the wall would be a blank canvas lol Love this place I can see you living in a house totally inspired by pink balloons sitting room doughnut and pink ball pools showered by confetti rain coming down the ceiling This place was made for you babe so beautiful filled with feel good spaces All your outfits are so Sophie super cute dream look gorgeous girl. The angel wings are also yours nobody else would look as amazing as you do in front of it because it is an extension to your beautiful soul. Happy weekend darling xoxo Cris

  18. OMG what a fun place!wish I could go there

  19. Dear Sophie!
    This looks like such a fun idea and all the spots are so amazing,
    I would totally to there too!
    Thank you so much for sharing this to us!
    Best greetings, xoxo Eva

  20. I absolutely adore your photographs - the colours all mix together perfectly and the outfit is gorgeous! This definitely makes me feel encouraged to dress better when I'm out taking photos haha.

    Love the post, and hope you have a great weekend :)
    Amy x Wandering Everywhere